When respondents have completed the final question of a survey after a long journey, it is very important to express gratitude for their efforts and conclude with a positive experience. The survey's final page, the closing remarks, goes beyond simply informing that the survey has ended; it can leave a good impression on respondents and contribute to fostering a positive attitude towards future activities of the brand or institution (e.g., next survey, event participation).
Why a Sincere Closing Matters:
- Expressing Respect for Respondents: Respondents have taken their valuable time to participate in the survey. Sincere gratitude for their time and effort is basic courtesy and an expression of respect.
- Providing a Positive Brand Experience: Surveys are also part of the customer experience. A thoughtful closing can instill a positive image of the brand.
- Encouraging Future Participation: Respondents who have a good experience with the current survey are more likely to willingly participate in the next survey or request.
- Conveying the Value of Feedback: Briefly mentioning how their opinions will be used can remind them once again that their participation was meaningful.
Content to Include in Effective Closing Remarks:
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Sincere Expression of Gratitude:
- "Thank you sincerely for taking your valuable time to participate in the survey."
- "We deeply appreciate your diligent responses despite your busy schedule."
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Reaffirmation of the Value and Importance of Feedback:
- "Your valuable opinions will be a great help in improving and developing our OOO service."
- "Based on the opinions you have provided, we will do our best to offer a better experience."
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(Optional) Plan for Sharing Results: If there is a plan to summarize and share the survey results with respondents or the public, briefly mentioning this can increase anticipation and add meaning to their participation.
- "The collected survey results will be carefully analyzed, and key findings will be shared through our official blog in O month."
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(Optional) Contact Information for Additional Opinions or Inquiries: Provide contact information in case there are stories or inquiries that were not fully addressed in the survey.
- "If you have any additional opinions you would like to convey or inquiries regarding this survey, please feel free to contact the OOO team at moaform@moaform.com."
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(Optional) Provide Company Website, Social Media Links, etc.: Guide them to channels where they can maintain an ongoing relationship with the brand and obtain additional information.
- "You can find the latest news and various information about OOO on our official website (www.moaform.com) and Instagram (@moaform)."
- (If Incentives Are Offered) Information Regarding Incentive Distribution (If Necessary): If incentives were promised in the survey introduction, briefly reiterate the distribution timing or method, or specify contact information for related inquiries. (However, be cautious as this may involve collecting personal information).
Closing Methods to Avoid:
- The survey abruptly ends without any thank-you message.
- An error page appears, or the next step is unclear.
- Excessively requesting other information (e.g., detailed personal information) even though the survey has ended.
- Exhausting respondents with an overly long and verbose message.
The conclusion of a survey is the final point of contact with the respondent. The message conveyed at this moment can remain in the respondent's memory for a long time. A sincere expression of gratitude and instilling confidence that their opinions will be valuably used is not just simple manners but an important strategy for building a positive relationship between the brand and the customer.